Amazon Can You Feel It Ad

Amazon's Christmas advert 2021 has arrived — and it focuses on the power of connecting with people around us this Christmas.

Titled Kindness, The Greatest Gift and set to Adele's moving new song Hold On, the heartwarming ad tells the story of a young woman who is feeling anxious about life after lockdown. From university lectures to partying with friends, we see the young girl struggle with normality once again.

Feeling alone, the short ad then shows how her neighbour reaches out and forms a new friendship. As they sit on a park bench, the young girl watches as her neighbour feeds the birds. They share a smile, but her neighbour spots something is wrong.

Demonstrating kindness at Christmas, we then see the neighbour surprising the young girl with an Amazon gift: a bird feeder for her to hang from her balcony. Sure to put a smile on your face, it demonstrates how kindness truly is the greatest gift of all – even if it's something small.

amazon.co.uk

'This holiday season will be shaped by what we've experienced during the pandemic,' says Ed Smith, EU GM of Integrated Marketing at Amazon. 'The past 18 months have been challenging for people across the globe, including many young adults. Our time together cannot be taken for granted. So this year, whilst the world will not be totally back to normal, opportunities for kindness and connection will take on a newfound importance.'

amazon.co.uk

To coincide with the launch of the ad, customers can browse and purchase gifts from the Amazon Christmas Shop.

• Take a look at all the Christmas adverts as they are released here.

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Amazon Christmas advert 2020 recap

Amazon's Christmas advert 2021 followed the story of a young determined dancer whose dreams of dancing in a lead role are jeopardised due to the coronavirus (COVID-19) pandemic.

Titled The Show Must Go On, the heartwarming two-minute advert saw the ballerina prepare for the role of a lifetime. As lockdown restrictions tighten, the clip showed the dancer continuing to train passionately in and around her neighbourhood, not giving up hope.

Depicting her spirit and tenacity, the ad went on to show the highly-anticipated ballet show being sadly cancelled. Devastated the performance can't take place, we then see the girl's sister, neighbours and friends come together to give her a stage and an audience after all. The emotional finale shows the ballerina dancing on her street, performing for those around her.

Amazon

Amazon Christmas Advert 2019 recap

The heartwarming, feel-good 2019 advert showed families, friends, colleagues and strangers from all walks of life coming together while singing and dancing along with the cheerful Amazon boxes, returning for a third consecutive year.

The 90-second visual started with a young girl playing the song on a pink piano, and continued to show how the joy of the festive season can spread to everyone. Among the scenarios was a burgeoning new romance on a train, an elderly couple dancing together, a tap-dancing shop assistant and a joyful Amazon delivery driver.

Watch the 2019 advert below:

Amazon Christmas Advert 2018 recap

Amazon's 2018 Christmas advert was another jolly sing-along. Singing The Jacksons' 1981 song 'Can You Feel It', the boxes came to life, bringing joy to anyone it crossed paths with, including children, dogs, office staff and even Amazon warehouse workers and delivery drivers.

Watch the 2018 advert below:

Amazon Christmas Advert 2017 recap

Amazon's 2017 advert saw hundreds of cardboard boxes singing Roger Hodgson's anthem, 'Give a Little Bit', as they embarked on a magical journey. The boxes of all different sizes moved along a conveyor belt in the factory, and then were processed and packed off in delivery vans, planes, and courier bikes.

Watch the 2017 advert below:

15 fibre optic Christmas trees to buy this year

Fiber Optic Christmas Tree

Fibre Optic Tree with Warm White Cone Cluster

• Green fibre optic tree with light-up star on top

• Gorgeous light-up cone clusters and flashing warm white LEDs

• Natural look

Fiber Optic Christmas Tree

4ft Fibre Optic Cone & Berry Christmas Tree

• Perfect for small spaces

• Comes complete with 12 multifunctional multicoloured lights, artificial pine cones and berries for a truly festive feel

• Easy to build and pack away after the holidays

Fiber Optic Christmas Tree

Silver Tipped Fir Fibre Optic Tree with White LEDs

• Silver tree with a star on top

• Packed with white LED lights that shine through the PVC tips

Fiber Optic Christmas Tree

The LED Bellisimo Fibre Optic Tree

christmastreeworld.co.uk

£68.99

• Green fibre optic Christmas tree

• Adorned with golden bows lit with warm white LEDs

• The fibre optics and star have different settings, including static, flashing and slow fading

Fiber Optic Christmas Tree

Snowtipped Fibre Optic Tree with Berries, Cones and LED's

• Adorned with berries, pine cones and frosted tips

• It has eight settings so you can choose how you want the lights to appear

• The fibre optic tips create a soft glow

Fiber Optic Christmas Tree

6FT Multi Function Fibre Optic Tree (Warm White Lights)

• Features 220 tips and 225 bulbs

• Comes with a bright white star tree topper

Fiber Optic Christmas Tree

5ft Fibre Optic Christmas Tree - Warm White

Argos Home argos.co.uk

£40.00

• Full shaped 5ft Christmas tree

• Pre-lit with 24 warm white fibre optic lights

• Easy set-up: slot the pieces together and pull down the hinged branches

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Fiber Optic Christmas Tree

Pre-Lit Fibre Optic Christmas Tree with Tree Topper and Snowflakes

WeRChristmas amazon.co.uk

£79.99

• Black fibre optic tree with a white star tree topper

• 170 colour changing fibre optic tips

• Includes 36 blue and white LED snowflake lights scattered throughout

Fiber Optic Christmas Tree

5ft White Fibre Optic Christmas Tree with Star Topper

Festive Very.co.uk

£99.99

• White fibre optic tree

• Complete with a festive star topper

• Finished with snowflake lights for added interest

GotchaKart Fibre Optic Christmas Tree

GotchaKart Amazon.co.uk

£39.99

• Presented in a small pot which makes it perfect for small spaces and side tables

• Branches have a plump, full affect

• The sturdy plastic base can support the branches without collapsing

Fiber Optic Christmas Tree

5ft Silver Fibre Optic Christmas Tree

• Silver tree with bright fibre optics

• 13 layers and 140 tips

• Comes complete with a sturdy plastic stand

Fiber Optic Christmas Tree

Multicolour Changing Lights 4ft Fibre Optic Tree

Abaseen Amazon.co.uk

£44.00

• Full-shaped fibre optic Christmas tree

• Comes with a handy stand

• 4ft height

Fiber Optic Christmas Tree

Green and White Fir Artificial Christmas Tree with 90 Clear/White Lights

• It has a three-legged base to prevent topples over the holidays

• Easy-to-shape branches

Fiber Optic Christmas Tree

5ft Burst Fibre optic christmas tree

• Fibre optic tips for great light coverage

• Great burst of colour as tips illuminate in hues of blue, red and green

Fiber Optic Christmas Tree

The 7ft Vesuvius Fibre Optic Fir

Christmas Tree World

£89.99

• Features seven colour changing lights for bright illumination

• The branches have a splay of beautiful statically lit warm white fibres

• Easy to assemble

Olivia Heath Executive Digital Editor, House Beautiful UK Olivia Heath is the Executive Digital Editor at House Beautiful UK where she's busy uncovering tomorrow's biggest home trends, all whilst delivering stylish room inspiration, small space solutions, easy garden ideas and house tours of the hottest properties on the market.

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