As Segments Increase In Size, It Becomes _______ To Satisfy Them With The Same Product.

QUESTION 1 Usually, the best way for a company to assess its...

QUESTION 1

Usually, the best way for a company to assess its corporate strengths is in terms of absolute measures.
True

False

0.25 points

QUESTION 2

The choice of a target segment involves information about both the size of the market and the fit with corporate goals.
True

False

0.25 points

QUESTION 3

Just as consumers are demanding, wanting the very best of everything, companies can be equally irrational.
True

False

0.25 points

QUESTION 4

Company XYZ has examined several customer segments in order to determine which segments best align with the firm's strengths and the attractiveness of the market opportunity. This analysis enables the firm to select which customer segment to target.
True

False

0.25 points

QUESTION 5

Communication is one of the 5 Cs.
True

False

0.25 points

QUESTION 6

Anne and Joseph lead the product development team for a national GPS system manufacturer. In reviewing customer satisfaction survey results, they find that product reliability is one of their customers' biggest complaints. From a marketing perspective, reliability in a product means ______.

it is expensive to own one

the product will perform to quality standards

the prestige of the product bolsters the consumers self-image

maintenance and repair costs are high

0.25 points

QUESTION 7

The idea of targeting is merely one of __________.

surveying

assessing

analysis

selection

0.25 points

QUESTION 8

The meaning of a brand name is built over time.
True

False

0.25 points

QUESTION 9

If a market doesn't look so great, but a firm is awesome at creating products for it, the key question is whether the firm can _____.

conduct market research

develop a market

strategically segment the market

develop even better products

0.25 points

QUESTION 10

As segments increase in size, it becomes _______ to satisfy them with the same product.

more difficult

easier

cheaper

more fun

0.25 points

QUESTION 11

Concrete features of a product are the hardest to deliver and explain to customers.
True

False

0.25 points

QUESTION 12

Coke might have to brand their "Diet Coke" another name in other countries because of legal or cultural reasons.
True

False

0.25 points

QUESTION 13

The USP concept captures two things. One is how does your market offering dominate these other providers. What is the other?

what is the product category

what is the target segment

where is the product positioned

none of these

0.25 points

QUESTION 14

A firm's ability to satisfy the needs of a segment impacts the decision as to whether or not to target a specific segment.
True

False

0.25 points

QUESTION 15

If a market segment looks attractive, and serving that segment fits our corporate abilities, then we should _______.

avoid it

collect some data

do some analysis

go for it!

0.25 points

QUESTION 16

A brand name whose image is waning is less of a liability in which approach?

umbrella approach

community approach

house of brands

marketing approach

0.25 points

QUESTION 17

Segments become more homogeneous as they increase in size.
True

False

0.25 points

QUESTION 18

In analyzing perceptual maps, one question always on the marketer's mind is:

"Is my brand optimally segmented?"

"Is my brand experiencing holes?"

"Is my brand targeted correctly?"

"Is my brand optimally positioned?"

0.25 points

QUESTION 19

All associations between the product and its consumer are beyond the company's control.
True

False

0.25 points

QUESTION 20

Customer intimacy refers to companies that ______.

pride themselves on quality and innovation

are willing to tailor their products to particular customer needs

target and position themselves high in the market

are good at production and delivery, and price and convenience

Answer & Explanation

Solved by verified expert

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Step-by-step explanation

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As Segments Increase In Size, It Becomes _______ To Satisfy Them With The Same Product.

Source: https://www.coursehero.com/tutors-problems/Operations-Management/10053842-QUESTION-1-Usually-the-best-way-for-a-company-to-assess-its-corporate/

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